You can go to any internet marketing site or forum and you will discover a multitude of people on there singing the praises of article marketing for increasing, visitors to your website or increasing the sales of products. I am in total agreement. The key to an effective article marketing campaign is to create effective articles. Creating an effective article is probably the most signifcant task when beginning an article marketing campaign, but some people will struggle with this task. So here are three tips that will help you create effective articles.
1 – Make your title strong. When creating an article it is important to remember that your title contributes heavily to the effectiveness of your article. Ensure that you create a superb title if you want your article marketing campaign to be successful. You can have killer content that no one will see unless your title tells them what your article is all about. I see writers make this mistake all the time. Your title must entice readers to click on it.
2 -Structure your article well. Ensure that your article is formatted in a way that easy to read. People don’t read online articles in the same manner as they would read an article in a newspaper or magizine. People tend to read a magazine article throughly but online articles are generally scanned for information. To ensure that your readers read your article throughly and completely, you need to structure the article so the information that they seeking can be easily found. Use bullet points, sub headings and separate your content into smaller, easy to read paragraphs.
3 – Provide information. This final tip is perhaps the most important when it comes to effective article writing. Your articles must be informative. Remember people are seeking information on your niche, it’s your responsibility to provide valuable information. If you do this correctly people will start seeking your articles and consider you an authority on the subject matter. Think about it this way. You are online searching for an article about taxes and ten results show up. One is written by the IRS, the others are written by authors you don’t recognize. Which one would you click on? Don’t just repeat something that can be easily found elsewhere. After all this is your niche or product, you probably already have expert knowledge on the subject. You just need to share it with your readers.
Effective article marketing is a great way to promote your website, products or services. If you adhere to these three tips for article marketing you will have an easier time making your article marketing campaign a success.
If you want to rank well for your keywords that are used to advertised your selected affiliate product, you need to know a bit about successful link building.
You can obtain top rankings for even very difficult to obtain keywords like ‘make money online’, ‘search engine optimization’ and others, if you only know how. You need to learn to differentiate between the useful information that will boost your rankings and all the crappy time wasters out there, it is as simple as that.
Although SEO is a bit more than just link building, this is a very crucial part of any SEO work on an affiliate site. Having a good ranking means that prospects who type in Google your keywords will find you faster than your competitors, which means they will click on your links, which means they will get to your site, where you will then successfully be able to sell your affiliate product.
There are two types of linking strategies: manual linking and natural linking.
Manual linking is due to your own efforts with other webmasters to get them to link to your sites. It means that you actually had to do something with it, you requested these links.
Natural linking means others link to you because they liked your information, or site, they liked what you are selling, or for any other reasons that do not involved you begging for these links.
Of course, manual linking is much easier than natural linking, since the second is much more difficult to achieve in the first place!
To really rank well for your main keywords in Google (and not only there), you need to artfully apply both types of linking strategies for your site. You need to know how to apply the manual linking, but also how to get those natural links coming your way – and yes, although seemingly impossible, there is a way to get them linking to you without you overtly having anything to do with it!
Josh Spaulding’s Ultimate Link Building Report shows exactly how to achieve this, and much more. For example, it will show you how to achieve 1, 2 and 3 ways links. It will explain you what ‘link baits’ are and demonstrate to you how to guarantee backlinks with them. It will describe you what authority stoppers are and why a Google PR is important (and why it isn’t).
For example, I’m sure you’ve heard a lot already about ‘nofollow’ links. But did you know that MANY sites are using it these days as a tool to regulate the authority from within their site and it’s best to use a tool like Search Status to highlight these nofollow links, so you know to not waste your times with them? This is only one of the gems Josh is detailing in his TULBR (as he likes to shorten it). Get it now, you’ll learn lots about SEO and link building for your affiliate marketing site, since, afterall, being on Google’s first page and possibly above the fold (i.e. among the top 5 in the SERPS) is what makes an affiliate become a great affiliate and visible to thousands of people searching for a cure or for your product online!
One of the aspects of affiliate marketing that you will learn early on is keyword research. It sounds quite daunting, but all it takes is a bit of common sense, logic and time on your hands to ‘research’.
What you need to focus on are ‘long tail keywords’, these are the easiest to rank for not only as a newbie in affiliate marketing, but as an internet marketeer in general.
So what are long tail keywords? These are phrases containing at least 3 words that are typed in the search engines (Google for example) for people to find information on.
For example if you’re looking to promote a product on dating, you could write down things like ‘getting my ex back’, ‘how to get my ex back’, ‘ways to get my ex back’. There are lots of people who are searching for ways to win back their ex-es and thankfully Clickbank has enough products that you can promote for years.
Or if you’re looking at the diet niche, long tail keywords might be ‘the green tea diet’, ‘ways to lose weight fast’, ‘get rid of fat’, etc. Diet, fasting, fat and dating are NOT long tail keywords. These are whole markets and you’d really need gloves of iron to even try competing with these general terms.
One of the best sources of finding great long tail keywords is Micro Niche Finder. I can’t recommend this product enough, it’s really a superb piece of craftsmanship. With this software you can make your whole market research and much more. You can buy it directly here from the author.
What is SEO anyway? Most newbies have hears about SEO, but are afraid to ask.
Search engine optimization is the art bringing your site to rank well in search engines (particularly Google) so that when people are searching for the keywords your site is optimized for, they will find it in the SERPS (search engine result pages). Yes, it takes months, if not years, for a site to rank well for the keywords you are trying to optimize your site, so don’t get discouraged if next month you’re still not on page 1. You really need to be patient. Let’s covers some important SEO tips for you.
Make your proper Keyword Research
You need to choose a range of long tail (variations of a main word) and other related keywords, so that when somebody is searching for them, you will be found. Nobody really searches for ‘acne’, but they definitely search for ‘acne natural treatments’. Some topics have a range of keywords that relate to them so you really need to cover them all, including choosing synonyms (words that have the same or similar meaning), plurals and other words that people may use to find your site. The more the merrier, I say!
Tracking and Statistics
How can you improve something something if you don’t know what you need to improve. So sign up with Google Analytics and get used to using it on a regular basis. You can also use Awstats in your hosting Cpanel to track where your visitors are coming from, what keywords they are finding your site with and where they are leaving from. I’m using Awstats quite a lot actually.
Emphasize some keywords
You can emphasize certain keywords in your articles and blog posts by making them bold and italics, and also making them headers with the H1, H2 etc tags. This will tell the search engines that these are important words and should be counted as such.
Of course, there are much more than these 3, but these SEO tips should get you started on the right track to SEO your success.
To have a successful website, you need targeted traffic, which means traffic that really WANTS to be there. The folks visiting your site need to be interested in what you are selling or promoting.
Internet marketing involves a number of different ways of generating traffic to your site through website promotion techniques and here are 3 of the most important ones.
- Email Marketing
Email marketing involves gathering a list of leads and emailing them on a regular basis. What you need to do is place an optin form on your website (using Aweber or Getresponse, these two being the mostly used autoresponders around) and people can sign up through there. You will then need to send out informative emails on a regular basis and occasionally send out an offer containing your affiliate link. This is how you will build a long term customer base and sell to them. It will also bring the leads to your site as you can link to your site from your email newsletter. - Article Marketing - or bum marketing
Article marketing means you will be writing articles evolving around your niche topic which you will then submit to various article directories such as ezinearticles.com and isnare.com. As these directories are visited by thousands of web publishers, they are able to use your articles on their sites whilst keeping your website link at the end of the article. Bum marketing has really proved to be a very reliable and important way to generate traffic and backlinks to your website. - Online Advertising
You might opt to advertise in ezines or on other websites. This is a great way to get traffic to your site specially when you are advertising on popular websites. Of course, those sites should be somewhat related to your niche so people actually click on the ads and come to your site. It will cost you a monthly fee to place a banner or text link on a popular website and that is not cheap, but in most cases it is really worthwhile doing so.
